Africa: Rapid mobile Internet growth will drive network expansion and media spend

The number of people in Africa using their mobile to access the Internet has rocketed over the last year. In many instances the number of mobile Internet subscribers far outstrips their fixed line equivalent. Sinking voice ARPUs may finally come off their downward curve on the rise of data revenues. Cheaper bandwidth and new developments look set to encourage this growth. The mobile is also a media as increasing numbers of people use it to access stuff and as it establishes itself as a media, advertisers will not be far behind.