Botswana: Female condom gets a makeover

Botswana's government has turned to advertising and marketing to give the usually unpopular female condom more prominence in its fight against HIV/AIDS.Officially relaunched as 'Bliss' by a local creative and marketing firm, the new name and packaging are expected to encourage more women to make use of it. "The earlier product's packaging was dull and did not stand out much, so we decided to use brighter colours and a sexy name.