Nigeria: Umbrella operators flourish on booster card sales

Nigeria’s airtime resellers are commonly referred to as business centres, or “umbrella operators,” a moniker that comes from their typical set-up: a table, some chairs, one or more handsets, and an umbrella. In a market in which affordability has remained an issue, umbrella operators have filled a gap, allowing MNOs to maximize the opportunity by empowering umbrella operators to provide incremental traffic.