Mali: La Santé au bout du fil (Health On Line)

A collaboration between Population Services International (PSI)/Mali and Ikatel, HIV/AIDS and Malaria prevention text messages are sent twice a month to 350,000 cell phone clients and are being printed on one million pre-paid phone cards. Messages such as: "Anyone can get HIV - everyone can prevent it" and "Protect your family against malaria - use an insecticide-treated mosquito net" are part of the campaign's aim to raise awareness and promote PSI's Protector brand condoms, BLOC insecticide re-treatment kits, and Super Moustiquaire Famille Protégée nets.