South Africa: Social media growing strong

Social media has gone mainstream in South Africa, with both individuals and businesses embracing the available platforms and the average age of users steadily increasing as more people become connected and networks mature. These and other findings were released in a study by Fuseware and World Wide Worx, titled South African Social Media Landscape 2011. Homegrown messaging application MXit and Facebook are the most popular choices of individual internet activity, while Twitter has seen the most growth in the past year.