South Africa: Using a nomination campaign to identify new constituencies for human rights

This campaign example from the New Tactics for Human Rights website profiles the 5-in-6 program in South Africa, which raises awareness of the widespread problem of domestic violence through a nomination campaign for male role models. By recognising and honouring local male role models, Charles Maisel taught groups of ordinary men to talk about domestic violence and to see that it is an underlying part of the other problems their communities were facing.