Tanzania: Politicians jump on social media bandwagon

Tanzania will go to the polls on October 30, 2010 and the general election campaign is well underway. As the campaigns heat up, presidential candidates and other candidates fighting for parliamentary seats are using new media tools to communicate with potential voters. Along with campaign rallies, which target the majority of the population, a small number of politicians have started to use social media tools such as blogs, online videos, Facebook and twitter to create deeper engagement with voters.