South Africa: HIV awareness goes mobile
31.10.2008
Text messages will be sent to mobile phones in South Africa to encourage people to be tested and treated for HIV/AIDS. Project Masiluleke will send one million texts a day to South Africans after it is launched on 1 December. The messages are written in English and local languages such as Zulu, and will include prompts to call helplines. Many of the messages were composed with the assistance of local communities.