Africa in the Western Media

The persistent phenomenon of how the Western Media have continued to treat Africa negatively is as topical today as it was nearly two decades ago when many Africans and other aggrieved proponents campaigned for the adoption of a new world information order as the best corrective approach. I suggest, not in any new way or fresh revelations, that the problem about Western media reporting on Africa goes beyond professional inadequacies and structural bias. Socio-cultural factors have continued to account significantly for the stereotyping archetype, which has remained a hallmark of Western collection and dissemination of information about Africa.