BOOKS FOR BEGINNING FUNDRAISERS
This series of books is for leaders of organizations who want to increase their financial independence at a time when grants from foreign agencies are shifting or shrinking. They want to raise funds from people and organizations in their own communities, as well as from overseas. They want to work locally to raise a portion of the money they need, at the lowest possible cost. To get all that they must build a varied, sustained, local fundraising program. The books are written specially for agencies in Africa, Asia, the Caribbean, Eastern Europe, Latin America, and who want to begin or improve their fundraising programs. (from eCIVICUS)
The author, Elizabeth Wilson has lived and worked in Southeast Asia and conducted communications and fundraising training programs and consultancies in many countries. She has written three books based on her experiences and research and on interviews with people from 23 countries. The books were published by the Royal Tropical Institute (KIT), Amsterdam, together with ITDG Publishing, London.
FUNDRAISING CLOSE TO HOME
Book 1
BUILDING CREDIBILITY, THE FOUNDATION FOR FUNDRAISING
Book 1 Building credibility, the foundation for fundraising Credibility is an essential component of successful fundraising. Organizations can learn to build credibility from existing strengths and thus increase their appeal to potential donors. The roles of staff, boards of directors, and volunteers in building a widely respected organization are discussed. Specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.
182 pages
Book 2
BUILDING STRUCTURES AND SKILLS FOR FUNDRAISING
The first eight chapters pave the way for fundraising campaigns, including the role of the leader, the board, volunteers, overcoming fear of fundraising, and building strategic alliances. Following chapters outline the practical essentials of effective communications programs: how to make the spoken word, printed materials, media coverage, audio-visual materials, public relations events, and the Internet work for you.
202 pages
Book 3
BUILDING FUNDRAISING PROGRAMS TO ATTRACT COMMUNITY SUPPORT
Fundraising events, income generating businesses, donation boxes, mail and telephone campaigns, electronic fundraising, applying for local grants, and many other approaches can be used to attract support from the community. Planning effective programs is emphasized, with a special focus on techniques for face-to-face appeals and ways to engage the business community.
279 pages
TO ORDER CONTACT:
TEL.: (1-905) 885-7110
FAX: (1-905) 885-8717
E-MAIL: [email protected]
INTERNET: www.eagle.ca/~ewilson