Madagascar: Letting girls call the shots

Red Card is a component of a health communication campaign led by C-Change in Madagascar that was designed to prevent the spread of HIV/AIDS and to curb associated risky behaviours by "letting girls call the shots" and sparking conversation between parents and adolescents. The campaign appropriated the signal soccer referees use to kick aggressive players out of a game; paper Red Cards were distributed to 1.5 million young women across Madagascar.