Mali: Export group uses GPS, cameras and computers to gather product data

A Malian association uses ICT to gather data from farmers to meet international export standards and makes the same information on the web to help supply chain partners and inform consumers. When the Malian fruit and vegetable export organization, Fruit et Légumes du Mali (Fruiléma), decided to promote locally grown mangoes to markets overseas, it also wanted to give consumers the chance to find out more about the product and where it came from.