High Impact through High Tech in Mali

Population Sservices International/Mali and the country's premier cell phone company, Ikatel S.A., have launched a one-year health communication campaign, "La Santé au bout du fil" (Health On Line) that will combat HIV/AIDS, an emerging threat, and malaria, the number one cause of mortality. The campaign, one of the first NGO-private sector partnerships in the country, makes use of cellular technology to improve health in this poor, vast country of 13.4 million that extends from the savanna in the south to the Sahara Desert in the north.