Global: Product (RED) Marketing Liaison - United Nations Foundation

(PRODUCT) RED
The Global Fund to Fight AIDS, Tuberculosis & Malaria
The United Nations Foundation

PRODUCT (RED) Marketing Liaison

Background
Founded by Bono and Bobby Shriver, (RED) engages businesses to raise awareness of, and funds for, the Global Fund. Conceived by former UN Secretary-General, Kofi Annan, the Global Fund works to increase resources to fight three of the world’s most devastating diseases, and to direct those resources to areas of greatest need. Founded by Ted Turner, the United Nations Foundation builds and implements public-private partnerships to address the world’s most pressing problems, and broadens support for the UN through advocacy and public outreach.
These organizations have joined together to build the (RED) brand in the U.S. and other countries. RED is an economic initiative that aims to deliver a sustainable flow of private sector funds to the Global Fund. (RED) works with iconic brands such as the Gap, Motorola, and Giorgio Armani to develop (RED) products that delight consumers and inspire their support of the Global Fund. An agreed upon amount of the purchase price of each RED product is sent directly to The Global Fund.

The Opportunity

The United Nations Foundation recently received 30 months of external, third party funding to hire a (RED) Marketing Liaison for secondment to the Global Fund in Geneva. Future funding is not confirmed, but it is expected that the increased revenue generated by success in this position will provide future funding and possible expansion of this area. Thus, we need a gifted marketer who can hit the ground running. This person will join forces with these organizations to develop and tell the stories of the Global Fund’s impact in the developing world to current corporate partners, prospective corporate partners, and consumers in a manner that compels them to engage in the development and purchase of (RED) products.

Working Relationships

As a staff member of the UN Foundation, the (RED) Marketing Liaison will report to one of the Foundation’s Senior Vice Presidents in Washington D.C. As a seconded staff member of the Global Fund, the (RED) Marketing Liaison will work on a day-to-day basis with the Fund’s Manager of Private Sector Partnerships and other Fund staff members. In addition, the (RED) Marketing Liaison will work closely with (RED) staff in London and Los Angeles.

Deliverables

• Build effective working relationships with corporate partners, Global Fund colleagues, Global Fund recipients (developing world government and NGO officials), (RED) colleagues, and UN Foundation colleagues.

• As a representative of the Global Fund, work with Fund colleagues, (RED) colleagues, and corporate partners to understand and develop their marketing strategies for (RED) products. Identify the content and information they need about the Fund’s impact in the developing world in order to optimize the implementation of those strategies and communicate about (RED) and the Global Fund within their organizations and to external audiences.

• As a representative of the Global Fund, work with Fund recipients to find and develop the content and information needed by Fund colleagues, (RED) colleagues, and corporate partners to optimize their marketing strategies and communicate about (RED) within their organizations.

• Contribute content and information that translates into rapid, measurable increases in the sales volume of (RED) products.

• Contribute content and information that translates into rapid, measurable increases in consumer awareness of, and public policy support for, the Global Fund.

Selection Criteria

• Gifted storyteller with the ability to connect to a variety of audiences and compel them to engage with (RED) and the Global Fund.

• Previous success developing and positioning consumer products and altruistic concepts.

• Previous success working with developing world government and NGO officials.

• Previous success working across cultures, geography, and time zones. Ability to handle the logistics of same.

• Complete self-starter.

• Ability to work equally effectively independently and as a member of a team.

• Self confidence.

• Fluent English required; fluent French desired.

• Heartfelt commitment to this work.

Travel

Must be able to travel 30%, or more. Geography will include the Global South, London, Los Angeles, and other locations.

Location

Global Fund Offices, Geneva, Switzerland

Compensation

A hiring salary range of plus/minus US$110,000 per year is most likely. In addition, the
Foundation offers a very competitive employee benefits package.

To Apply

Please e-mail your Microsoft Word resume and one to three portfolio samples to Donna Svei, Executive Search Consultant, at [email][email protected] Please include your e-mail address on your resume and reference “RED Marketing Liaison” in the subject line of your e-mail.

UNF is an affirmative action, equal opportunity employer.
People of diverse backgrounds are encouraged to apply.