Communications Assessment for Non-profits

Online survey focuses on both internal and external communications activities. By internal communications, we mean the steps groups take to keep members, donors, and supporters informed about your work. Internal communications tools include newsletters, web sites, mailings, magazines and other publications, and hotlines. By external communications, we mean the publicity relations activities you rely upon to deliver your message to your target audiences (which may include members and supporters, but also include key decision-makers, other organizations and individuals, and the media). External communications tools include news releases, media events, speaking engagements, advertising campaigns, public service announcement campaigns, brochures, fact sheets and reports. There is frequent overlap between internal and external communications, but it helps to think of them separately when developing a communications strategy or determining how to improve an organization's overall communications capacity. After you've completed the survey, you will be provided with a summary of your answers, which you can then use in creating your organisation's communications plan.