Bridging the digital fundraising divide

At the recent 23rd International Fundraising Conference held in the Netherlands, a survey found that more than half of Germans and 20 per cent of Britons under the age of 40 prefer to give donations online. That is good news, especially for those South African NPOs thinking about, or already raising funds online. Unfortunately, raising funds over the Internet is fraught with challenges. The digital divide, insufficient marketing skills and experience, and gaining donor confidence are just some of the difficulties facing NPOs trying to fundraise through the Internet