Balancing Act NEWS UPDATE 58

THE INTERNET MEETS RADIO - NEW CONTENT FORMS FOR RURAL AUDIENCES

New media change the form in which old media operate. Although the not-for-profit sector in Africa does not have commercial motives, its work
can often suggest ways in which new media will develop. The absence of the need for purely financial payback allows it to experiment and to meet the needs of audiences not yet part of the market. This week there has been a cluster of new announcements that focus on bringing together digital content, the internet and radio.