"SAY YES FOR CHILDREN" GLOBAL MEDIA LAUNCH

"Say Yes for Children" is an unprecedented attempt to rally people everywhere behind 10 overarching actions and principles needed to improve the lives and protect the rights of children and young people. A series of national and regional launches are planned for the campaign, and the international launch takes place today in London. The campaign aims to collect pledges worldwide using both the Internet and paper pledge forms. The results of the campaign will be presented to world leaders at the UN Special Session on Children in September 2001.